Project: St. Louis Jesuits
Client: OCP Publications (formerly Oregon Catholic Press)
Challenge: After a 20 year break in performing and recording together, the St. Louis Jesuits, a group of seminary students who changed the course of liturgical music in the 1970s, published a new CD and sheet music and planned a four-city reunion tour. At the same time, a coffee table book about the group was published. Publicity was needed for the tour, book and CD in a very short timeframe.
Approach: Create a media plan targeting the four-city tour. Develop a press kit with multiple components. Pitch stories to national publications about the group’s reunion tour. Solicit reviews for the book and CD. Coordinate media interviews in all cities.
group was featured in USA Today, St. Louis Post-Dispatch,
New Orleans Times-Picayune, Associated Press, National Catholic Reporter,
Catholic News Service, Religion
News Service, Orange County Tidings and other diocese papers.
Morning Light (CD and sheet music) and The St. Louis Jesuits: Thirty Years (book) are available at www.ocp.org
- Coordination of media for four-city tour (Washington DC, Anaheim, St.
Louis and Chicago area) including media interviews and CD/book signing
- Development of media kit for tour and book
- Distribution of media kits and review copies to 30 religious publications
- Placement of stories in USA Today, St. Louis Post-Dispatch, New Orleans Times-Picayune, Religion News Service, Catholic News Service
Project: Festival of Trees
Client: Vancouver Festival of Trees (pro bono)
Challenge: Vancouver Rotary Festival of Trees is the premier holiday kickoff event in SW Washington. After 10 years of operation, it was important to attract new attendees as well as past participants. An extensive publicity program was needed to draw a large audience to this festive, three-day community celebration, which features five different events.
Approach: Create and implement a communications plan which reaches beyond Vancouver to the Portland metropolitan area. Re-design and re-write the full-color program, carry out an extensive advertising program, gain as much free publicity as possible through story placement and press release distribution.
Results: The Festival received tremendous coverage. Two feature stories ran in the Columbian home and garden weekly special section. The event was the featured cover story on the Columbian entertainment special section. The Oregonian Homes and Gardens section chose the Festival as a featured event. A color photo of the tree lighting was published in the Columbian. Banners and reader boards announced the festival throughout the city. Paid ads ran in the Columbian throughout November. Community papers ran announcements. The community viewed the packed Vancouver Pops concert via CVTV. More than 50,000 programs were distributed in the Columbian and at the Festival. All ad space in the program sold out. Most individual events sold out. The Festival netted $175,000 for distribution to community programs through the Vancouver Rotary Foundation.
- Coordination of all event marketing
- Development and implementation of communications plan
- Writing of media outreach materials
- Placement of stories to multiple publications
in metro area
- Research and writing of 12-page program and newspaper special
- Coordination with Columbian special
Project: Spreading Your News Media and Communications Workshops
Client: Katlin Smith Communications/ UrbanWords Group
Challenge: Non-profit and government agencies need media and communications support but often do not have the budget to hire outside consultants. The result is missed opportunities for media coverage and public knowledge of their missions and programs.
Approach: Spreading Your News is an eight-month media and communications workshop series designed specifically for non-profit groups and government agencies. Expert panelists are invited to speak on:
. Determining what is news
. Print media
. Feature coverage
. Online publications
. Web sites
. Communication plans
The workshops are designed to provide the basics for an affordable fee.
Results: More than 35 organizations and agencies from the Portland metropolitan area are participating in the 2006-2007 series. They are hearing presentations from nearly 40 media and communications experts.
- Design of workshop series
- Selection and recruitment of speakers
- Implementation of workshop marketing
- Administration of registration and all logistics
- Presentation of specific topics including news basics, successful story placement and models for communications plans